Bloomberg | Quint, April 12, 2021
At last, it seems like everyone is catching on. The cannabis user, once viewed as an anti-materialistic layabout, is at last being actively courted as customers by consumer goods and technology companies, writes Tiffany Kary of Bloomberg Quint
Citing a 2020 MRI-Simmons study, Kary writes that cannabis consumers were 22% more likely than non-cannabis users to seek out variety in their everyday lives, 27% more likely to keep social media feeds updated, and 25% more likely to share their opinions by posting ratings or reviews, amongst other compelling data.
Our portcos MediaJel and New Frontier are currently using advanced consumer analytics like this to help drive adtech adoption for cannabis companies forward.
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