When we launched our i2 program to accelerate minority participation in the cannabis industry, we envisioned helping companies through our relationships and guidance. The goal was to put formerly disadvantaged entrepreneurs in a position to thrive so they could pay it forward. High Road is the perfect example of how that is occurring.
They recently announced a new kind of medical cannabis delivery operationin Maryland, and thanks to a partnership with Hypur, a well-established player in the space to whom Merida has deep contacts, transactions and deliveries will be entirely cashless and contactless to increase safety during the ongoing coronavirus pandemic. Hypur is a financial technology firm hailing from the West Coast and provides compliant banking and payment tech for cash-intensive businesses like dispensaries.
The new on-demand delivery service, called Highroad, will serve customers in the Prince George's, Montgomery and Baltimore County areas. Founder Jennifer Snowden said the company wanted to launch first in some of the areas of Maryland (including Merida's own Jova Wellness) with the highest concentrations of cannabis retailers and patients. More delivery areas will be added in the coming months.