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Getting past "recreational" vs. "medical: New Frontier's Allen sits down with AdWeek


ADWEEK, July 2020


Back in July at AdWeek's "Elevate: Cannabis and CBD" live virtual event, Doug Zanger, AdWeek's senior editor of agencies, sat down with New Frontier Data COO Gary Allen to discuss how advertisers can glean insights from data on who cannabis consumers are, where to find them and how to engage with them in the ever-expanding industry. Read about it and watch the full virtual interview here.