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High Road Becomes First Graduate from Merida Minority Accelerator Program, may seek Series B

PR Newswire, March 1, 2021

Merida announced the graduation of High Road, an online cannabis marketplace and delivery service, from incubation to a full-fledged Series A-funded portfolio company.


Founded by Jennifer Snowden, High Road launched in June of 2020 as a result of the Inclusive Industry ("i2") Accelerator, a business development program for minority and female-owned companies in the legal cannabis and hemp industry. The accelerator program was facilitated by Merida in partnership with the Minority Cannabis Business Association ("MCBA").

High Road, one of five i2 companies selected from more then 100 applicants, received $100K to fast-track development and has now transitioned from incubation to activation providing a safe, convenient, and fully compliant delivery experience for dispensary partners and consumers across the mid-Atlantic.


High Road's software features a custom mobile and web app, allowing consumers instant access to the delivery marketplace and dispensaries to easily manage orders, streamline operations, and increase brand exposure. This model proved especially effective as orders surged in 2020, with consumers staying home due to Covid-19. December sales were up 24 percent from November, and High Road is seeing 78 percent repeat customer orders in the new year.

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