Lotame and New Frontier Data Bring Valuable CBD Audience Segments to the World’s Largest, High-Quali

Intrado Business Wire, October 1, 2020

Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced on October 1 an exclusive co-branded data partnership with NXTecK, the adtech arm of cannabis data and analytics leader New Frontier Data, a Merida Capital Holdings portfolio company. With the partnership, Lotame and NXTecK will feature co-branded CBD audience data segments in Lotame’s Data Exchange (LDX) enabling marketers to engage legal cannabis consumers.

“As cannabis and CBD consumption continues to rapidly grow worldwide and more U.S. states ask voters to consider legalization ballot initiatives this November, mainstream brands increasingly want to engage this audience,” said New Frontier Data Founder & CEO Giadha A. DeCarcer. “With NXTecK powered by Lotame, digital marketers can easily access our expansive CBD and legal cannabis audience data to enrich their campaigns and reach new consumers across channels.”

Read the full release here.