Lotame, New Frontier Partnership Connects Big Brand Advertisers to 100 Million+ CBD Consumers

New Frontier Data, the global authority in data, analytics and business intelligence on the cannabis industry and a Merida portfolio company, unveiled the cannabis industry’s first advertising data exchange connecting mainstream product advertisers to CBD consumers. Using patented technology powered by Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, New Frontier Data’s NXTeck solution looks to meet the needs of digital and programmatic advertisers wanting to engage with legal cannabis consumers worldwide.

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