Petalfast Launches Smarty Plants

MG Retailer, February 9, 2021

Merida portfolio company Petalfast Inc. announced the launch of premium cannabis flower brand Smarty Plants from its sales accelerator portfolio. Smarty Plants is described as "the quirky cannabis brand for curious stoners and fans of pop culture—‘80s and ‘90s nostalgia, fantasy, sci-fi, music, and more."

Smarty Plants’ five strains will be available in eighth-ounce jars in dispensaries across California starting February 8, 2021.

The first-of-its-kind full-spectrum sales and marketing agency for the cannabis industry, Petalfast blends decades of experience in adult beverages, consumer packaged goods and cannabis to deliver sales and marketing solutions to established and up-and-coming cannabis brands in California and beyond. Petalfast has helped more than 20 cannabis brands achieve success, but Smarty Plants is the first to have been created entirely under the Petalfast umbrella.

Smarty Plants joins a number of notable cannabis brands in Petalfast’s accelerator platform, including Wana Brands, Moxie, Space Coyote, Big Pete’s Treats, The Root of It All and Weed. Brands in the accelerator benefit from the branding, sales, marketing and distribution expertise on the Petalfast team, which includes a dedicated statewide sales force.

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