From more states legalizing to a boom of new kinds of products, here’s what to expect from the cannabis industry this year.
In 2018, pot reached a tipping point. A clear majority of Americans now wants to see the drug made fully legal. California and Canada began selling marijuana to anyone over 21. Corporate behemoths like Altria (parent company of Marlboro cigarettes) and Constellation Brands (parent of Corona beer and Svedka vodka) made multi-billion dollar weed investments. And Senate Majority Leader Mitch McConnell (R-KY) managed to include hemp legalization in the 2018 Farm Bill — de facto legalizing every part of the cannabis plant except THC.
To better understand where weed is headed in the next 12 months, Rolling Stone called more than a dozen of the most influential and savvy folks in marijuana for their 2019 predictions.
Merida's Mitch Baruchowitz was one of them. Asked about how the industry will continue to shape and reshape itself, Mitch noted that more outsiders will arrive with more money and more expertise, reshaping the cannabis industry to look more like wherever they came from:
“There’s going to be new entrants who do other types of consumer products, and you’re going to see large investments from companies that will surprise you. It’s not just going to be alcohol and tobacco,” he predicts. “And now there’s enough of a supply chain where if you have a brilliant idea or methodology you can get the science and supplies and support to match up with your ideas. So we’re going to start to see products that really specialize.”