TILT Holdings' Santo discusses Her Highness and the importance of brands in cannabis

Benzinga, February 18, 2021

On February 18, TILT Holdings President Gary Santo joined the Benzinga Cannabis Hour to discuss brand building in the cannabis industry, including his company's unique partnership with Merida portfolio company Her Highness, touting its management team, the quality of its products, and the thinking that has led to some of the best female-oriented products in the market.

Click above for the full video. Gary Santo's segment comes at the 10:52 mark, and his thoughts on Her Highness can be viewed around the 18:00 mark.