With a resounding “yes” vote on a 2012 ballot initiative, Washingtonians helped give birth to the legal recreational cannabis industry in this country. Now, that industry is growing up — developing its own customer relationship management platforms, measuring and responding to analytics, even building user-friendly interfaces for consumers and businesses. Watching cannabis tech morph into a fully-fledged industry — ongoing federal restrictions notwithstanding — is a source of pride for most Washington voters. So Built in Sewattle took a look at five companies to watch in this rapidly maturing industry, and Merida portfolio company MainStem is one of them.
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